The University of Memphis is using technology to examine the science behind cons…

The University of Memphis is using technology to examine the science behind consumer thought and perception generated by brands and marketing messaging in real time.


University of Memphis professor George Deitz of Fogelman College of Business & Economics studies…
http://www.bizjournals.com
Advertising and marketing professionals typically conduct focus groups or survey customers about their thoughts on the products or services they promote. But what if there was a way to skip the survey and measure consumer thoughts as they happen?
Memphis Business Journal’s Facebook Wall via http://www.facebook.com/memphisbusinessjournal/posts/10153381824036880

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